Pinterest Icon
June 14, 2018

Becoming a mum for the first time can be isolating. One solution is to build your own community online. We speak to three mums who have done just that...

Becoming a parent turns your life upside down. Even if you have spent nine months preparing for it, reality is nothing like your expectations. Welcome to a kaleidoscope of raw emotions, hard labour and sleep deprivatin - a combination usually reserved for torture experiments. As a parent, once your partner goes back to work and you're doing the late night feeds or naptime solo, it's easy to find yourself out of your depth and in need of likeminded advice. So where do parents go? Online.

In this three part series, we get the inside scoop from three Kiwi mums on their parenting journey. By sharing their own experiences on their different platforms, they are connecting women around the country. Our second mum in the series is Auckland-based blogger and Instagram sensation Zoe Fuimaono, who, alongside hubby Junior, hosts blessedindoubles.com. We caught up with Zoe to see how life online has helped her as a mother to her little ones, and as an individual.

Zoe Fuimaono

I started Blessed in Doubles when I was seven months pregnant. So many people were interested in us having two sets of twins, so after a friend suggested I write a blog, I also started a Facebook and Instagram page. When I gave birth to my first set of twins, Henry and Theo, a few years ago, there wasn't much help or support available in the social media world. I didn't know that motherhood communities existed online! It still blows me away. Starting my Instagram page was the perfect space for me to share my experiences and document our journey to help others, as well as make some new friends.

The page took off pretty quickly, people love twins! Since then I have continued to share my journey, advice and tips on aspects that have personally helped us as parents. I get messages every day from mums, just saying little but relatable things such as, ‘my washing is on top of me today’. I love receiving comments like this. It hope it helps other mums out there who follow me on Instagram to feel less alone, to feel that they have a friend, though you don’t know them. That hey, this happens to us all and we’re in this together.

The great thing about social media is that it’s so accessible, it’s there at the touch of a button. It may be 1am or 1pm and you’re up with your baby, feeding or rocking them to sleep, in your dressing gown and you know that there is a parent somewhere in the world doing the exact same thing.

In broken moments from your little one’s nursery, if you need support you can use social media to gain instant advice.

I do get a lot of people asking questions and it can get a little scary. I’m aware I’m not a doctor, a midwife or a sleep specialist, anything like that.  I do answer questions, but I try to answer them with regards to how they have helped or worked for us. I try to give mothers confidence to follow their instincts and do what works for them. I find that a lot of things I want to know, you want to know from people instead of a search engine.

Anyone can write anything, but if you build a relationship with someone online, like I have built a great relationship with my audience, they become so engaged. I am also really honest with them and that's why it works. It’s important to know that every child is different. Every parent is different. There’s no right or wrong way to approach parenting. There’s no judgement. It can be hard as people have varying opinions, but you should follow your instincts – you know what’s best for your child.

Social media is a creative outlet where memories are stored. It's somewhere for us to be heard and to send love to others and receive it. Even if people don’t say comment on a post, but have liked it instead, I feel I have made some sort of impact and hopefully brightened up their day a little.


Follow Zoe, Junior and their story here.

Visit Zoe's Instagram

Visit Junior's Instagram



You might also like